What’s inside a name? How ‘mystery shopping’ research has revealed bias
The response to the Guardian’s investigation into discrimination within the property rental market echo the findings of comparable studies these days. The approach of submitting applications using different names prone to belong with the idea to a black or white or minority ethnic person has been employed in most cases in the jobs arena as an example employer prejudice.
The correspondence approach was pioneered in britain by Social and Community Planning Research in 1960, which sent matching application letters for white-collar jobs, mostly advertised in local papers. Similar studies were carried out by Political and Economic Planning in 1973/74 and also the Commission for Racial Equality (CRE) with Nottingham and district community relations council, specifically checking out Nottingham.
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A 1977/78 experiment focused on positions for accountants, along with a 1997 one on posts for doctors. Warriors originally commenced in 1992 but was abandoned as soon as the researchers were charged with making fraudulent applications.
In 1992 Mike Noon, from Cardiff business school, sent speculative applications to the very top 100 UK companies, also in 1996 the CRE conducted another study on white-collar workers.
More recently, in 2009 the govt conducted its exercise, dispatching nearly 3,000 job applications under three false identities
